Update on old school gym

[chicken_hawk]

For those not in the loop I'm opening a hardcore gym with a buddy. Not a spot in the floor place, rather 4000 SF of just free weights and plate loaded stuff for people sick of the commercial gym scene. Well, have a chalk bowl, bumper plates, monolift, 3 power racks, 2 DL platforms, comp bench, jungle, hammer strength and dbs to 150. Most of that comes from my partners old gym that bled him dry as he tried to compete with the franchise gyms. So, I approached him with very little capital and a novel concept...an old school gym. One where we make the rules, no hidden fees, no contracts, just a mom and pop sort of thing. Fast forward to today....

Well, it's been 2 weeks and we are getting ready to paint. That doesn't mean we are nearly done rather we have to get the equipment in because the lease on where we store the equipment runs out. I feel like I'm chasing my tail while hemoraging money. But, on the positive side there is a lot of buzz and anticipation. So, we are feeding off that when we can. Tomorrow I spray the ceilings black, then the glass guys come to remove some of the storefront glass so we can move in equipment.

Hawk

[Superior]

Keep us posted on your progress, sounds great!!!

[Dawgpound_Hank]

Good going Hawk. I'd be getting some form of adverteisment going in the meantime so you don't open up to a group of only 10 guys haha. Spread the word. IIRC you're in a decent sized city with 300k people, so maybe find some local PL & BB forums and get the word out. Alot of hardcore lifters hang out at the tittie bars - get the word out there too. If they are into bb, some will be hitting the tanning salons - there's another place you can throw the desk girl a few $ with a handful of flyers for the muscleheads that come in. Definitely hit up the low price, all you can eat buffet joints also.

This btw is all assuming you don't already have a solid base built up. Good luck.

[Bananas]

i currently work out at a metroflex in FArgo and its similar to what you are describing. I really enjoy it. i think you will do great.
Make sure you price appropriately too. Dont go to cheap. I would honestly pay up to 50-70$ for a gym like this. Specially if you make it 24/7 access with a key fob.

Good luck

[Rot-Iron66]

Sounds awesome Hawk, what town/location?

[b52]

Good luck! Get those every door flyers out I was telling you about.

[Dakota]

Nothing like the rush of anticipation on a new venture.

What is the name going to be? Maybe a contest?

[chicken_hawk]

Well, a little back story with regards to the name and some frustration involved in the name and creation of the gym. First, I am not the sharpest knife in the drawer, but I do have some creativity. Anyway, I have had several ideas/fantasies of starting this style gym right down to the name and decor. Well, one friend ran with my decor idea and decorated his studio gym the way I said I wanted my imaginary place. But, I suppose I should feel flattered and another guy took my imaginary name. Not that I have exclusive rights, but it was uncanny how similar it was. However, it was all a thought experiment so how could I complain. I never had the money... And still don't have ha.

So, fast forward to today and I have a little chip on my shoulder so I dig deep and decide I'm not telling anyone but you all, my wife and my partner. So, I thought long and hard and decided on The Forge Strength Gym. My grandfather was a blacksmith and I liked that it was unique in my area. Plus, it has Strength and Gym in the name which sets us apart from other fitness centers.

So, if any of you all are in Kansas City lmk and I'll hook you up. I know the owner of what will be a pretty
Awesome strength gym.

Hawk

[Big B]

Love the name brother! Anxious to see the finished product!

[Roughrydr]

How about the strength forge instead of the forge strength gym? Strength forge tells you what it is, forge strength tells you what it does. Just a thought. You can use my motto, muscle forged in pain. I give you the right to it if you want.

[Dawgpound_Hank]

I like the name, but like it better without the "The" - just "Forged Strength Gym". Easier to pass on to others too being 3 words vs 4. Something you might wanna ponder wth haha. Good luck buddy - if I'm out Kansas way I'll holla for that free workout.

[b52]

Like dph said but maybe even drop "gym." "Forged Strength" with a loaded barbell with a slight bend in the bar decal or light up under the name. That would look badass.