Protein prices WTF..

G

Guage

VET
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Jul 12, 2025
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54
So, its time to re-up on some protein. im a fan of the iso protein from Mutant or Allmax and what the hell is going on! $130 for a 5lb tub, shit.. i thought 90 was expensive but the product is good. 130.. where are you guys getting your stuff? i think i may buy a few from DPS, they seem to be the best price going right now at $100. may have to rethink my protein powders if this keeps going on.
 
liftsiron said:
DPS has always had good prices compared to most places.
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with they had a spend (x) and get free shipping but im guessing them days are over.... ya, so far best i can find, Amazon is smoking something strong for what they are asking
 
A year ago, protein was about $95-$100. I was shocked a few months ago when the same 10lb bag of protein was $180. I just paid $140 for OM Gold Standard Whey.
 
BigTex said:
A year ago, protein was about $95-$100. I was shocked a few months ago when the same 10lb bag of protein was $180. I just paid $140 for OM Gold Standard Whey.
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I feel you man.. I bit the bullet today and made an order from DPS to hold me over till the new year and if price goes up it’s Costco or Sam’s Club exclusively..
 
Yeah, I am reduced to the cheapest whey I can find, chicken and shrimp. My wife just paid $75 for a beef brisket and that will probably be the last time we buy beef. We honestly felt like suckers for giving them that much money.
 
BigTex said:
Yeah, I am reduced to the cheapest whey I can find, chicken and shrimp. My wife just paid $75 for a beef brisket and that will probably be the last time we buy beef. We honestly felt like suckers for giving them that much money.
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I haven’t found a good deal on brisket in a long time. Fry’s/krogers used to have decent deals but I don’t shop there because prices. It’s winco and Costco for most everything now. Stocked up on ground turkey. Seems to be the best bang for the buck right now and fairly versatile.

You remember Thursday used to be clearance day at fry’s and Safeway.. used to get killer deals on meat..

Not a fan of this inflation bullshit at all.. lol
 
No, me either. Meat prices have risen very quickly since 2020 and have just gotten ridiculous. All meats have gone up, but not nearly as much as beef. Even dairy products are getting costly.
 
My firm believes it is all due to price gouging. Seems to be popular the last few years. My solution, when beef prices went up so high, is to find another source of protein. So I eat more chicken and fish. Whey....I have started eating more Greek yogurt. Nonfat Greek yogurt typically contains 22 to 25 grams of protein. My use of whey has dropped to 1 serving/d. In the past, I usually had 3-4 servings per day.
 
GLP-1s are a big cause, everybody is told to up their protein on them, so every company is dumping whey into everything they make.
 
The Federal USHHS also changed its recommended macronutrient intake, prioritizing protein over carbohydrates.

▸Carbohydrates: 30-45%
▸Protein: 25-35%
▸Fats: 25-35%

I still say this is big companies taking advantage of a situation and gouging consumers. This is no different than what happens in this area after a hurricane: gas prices magically go up quite a bit, food prices increase, and the price of bottled water goes up. Businesses have no problem getting supplies delivered, but the price goes up as they exploit consumers and take advantage of an opportunity.
 
BigTex said:
The Federal USHHS also changed its recommended macronutrient intake, prioritizing protein over carbohydrates.

▸Carbohydrates: 30-45%
▸Protein: 25-35%
▸Fats: 25-35%

I still say this is big companies taking advantage of a situation and gouging consumers. This is no different than what happens in this area after a hurricane: gas prices magically go up quite a bit, food prices increase, and the price of bottled water goes up. Businesses have no problem getting supplies delivered, but the price goes up as they exploit consumers and take advantage of an opportunity.
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I’ll be voting with my wallet. You charge too much you keep it. The beauty of competition even if I gotta take a loss of quality or taste.
 
Even Costco will have to bow for that bulk buy. I’d give it a try tho. Ain’t above a good deal!!
 
BigTex said:
The Federal USHHS also changed its recommended macronutrient intake, prioritizing protein over carbohydrates.

▸Carbohydrates: 30-45%
▸Protein: 25-35%
▸Fats: 25-35%

I still say this is big companies taking advantage of a situation and gouging consumers. This is no different than what happens in this area after a hurricane: gas prices magically go up quite a bit, food prices increase, and the price of bottled water goes up. Businesses have no problem getting supplies delivered, but the price goes up as they exploit consumers and take advantage of an opportunity.
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To be fair, I don't think anyone listens to the feds...
 
BrutalHoney said:
To be fair, I don't think anyone listens to the feds...
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Advertisers are emphasizing protein: government guidance gives the trend additional legitimacy and makes “high protein” an even more attractive marketing claim. Companies can point to the new recommendations while selling protein-enhanced cereal, yogurt, drinks, bars, frozen meals, and snacks.

Here are just a few in a very long list:
  • Starbucks — Protein lattes and protein cold foam drinks, with some drinks offering up to 36 grams of protein.
  • Dunkin’ — Protein additions and protein-forward beverages.
  • General Mills — Cheerios Protein cereal; the company says consumers are moving toward higher-protein breakfast alternatives.
  • PepsiCo — Doritos Protein and Propel Clear Protein water, combining protein with electrolytes and fiber.
  • Nestlé — High-protein frozen meals and enhanced-protein milk drinks.
  • Danone — High-protein shots and expanded high-protein yogurt and dairy products.
  • Mars — Protein versions of snacks, including Snickers-style products.
  • Kellogg’s / Kellanova — Protein-enhanced cereals and snack products.
  • Chipotle — A “high-protein menu,” including meat-focused menu options.
  • Yoplait and other yogurt brands — High-protein yogurt is now a major selling point across the dairy aisle.
  • Foodservice and convenience brands generally — Prepared sandwiches, wraps, salads, snack packs, shakes, and coffee drinks are increasingly labeled around their protein content.
The trend is spreading beyond traditional gym products: cereal, chips, candy bars, bottled water, coffee, frozen meals, and even prepared convenience foods are being marketed as protein-rich. Research cited by industry sources found that U.S. grocery products carrying protein claims increased in sales and that searches for protein-related food manufacturers rose sharply in late 2025.

Why has this happened? JFKjr has been promoting physical fitness, particularly through his 1960s fitness initiatives, and the fitness culture of that era often associated strength and athletic performance with meat and protein. He understood what most of us have been saying for many years: that we need to be eating more protein than what the powers that be in nutrition say we need. He, like most of us, knew the old food guide pyramid was trash. Did anyone listen??

Obviously, the public in general heard the message; food producers jumped right on it. The only ones now getting the message is the medical professionals and dietitians who still claim we need more carbs and less protein. They still follow the old food guide pyramid recommendations and refuse to change.

Are we sure people are not listening? Let's look at what happens in a free market when demand exceeds supply. An increase in demand for protein, in a free market, puts upward pressure on prices—at least initially. The GLP-1 connection matters too because it could create a broad, sustained demand shift—not just among athletes, but among millions of people trying to preserve muscle while eating less. That can increase prices for concentrated protein products and possibly for ingredients such as whey, milk proteins, eggs, soy, and peas.

We have all been saying eat more protein for years; now the sheep have jumped on the bandwagon. How will protein producers react? Will they increase capacity to meet demands our will they intentionally keep the buyers' market and force supplies down and make inflated profits? My feeling is this is the new normal for us all.
Was JFK Jr.'s advice to eat more protein good? Of course it was. We all know the importance of eating more protein and less carbs, especially this refined sugary shit we have been fed for years. But I don't expect protein prices to come down.
 
Guage said:
So, its time to re-up on some protein. im a fan of the iso protein from Mutant or Allmax and what the hell is going on! $130 for a 5lb tub, shit.. i thought 90 was expensive but the product is good. 130.. where are you guys getting your stuff? i think i may buy a few from DPS, they seem to be the best price going right now at $100. may have to rethink my protein powders if this keeps going on.
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I was just thinking the same thing . DPS is so far the best price I have found
 
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